This matter is related to poverty and status too. Piracy implies quick money, instant jobs and access to the most fashionable things. If music, designer clothes, books, movies, ink catridges and software were affordable and we (teachers and parents) actually set the example, everybody would respect intellectual property and copyright.
I come from Venezuela and piracy is all over. There are shops (even in fashionable malls) where you can get pirated DVDs, video games and books. Globalisation means instant gratification! We need to give our students time and guidance, in order to get high quality homework back instead of cut-and-paste stuff. We need to promote responsible research!